First Horizon Bank Deepens Relationships with FIS Customer Loyalty Solution
- FIS Relationship Rewards solution rewards customers based on total value of their relationship with a financial institution.
Unlike other customer loyalty solutions that recognize customers based on purchasing activity in a specific account area, the FIS Relationship Rewards solution rewards accountholders for the total value of their relationship with a financial institution. The solution is also highly configurable, allowing banks and financial institutions to offer customized loyalty programs based on the needs and purchasing patterns of their customers.
“We are providing our customers today with more financial products than ever before, and our rewards program needs to keep pace with our products,” said
“First Horizon has designed a customer loyalty program that’s built on relationships, not on specific transactions,” said
Read more about the FIS Relationship Rewards solution.
FIS is a leading provider of technology solutions for merchants, banks and capital markets firms globally. Our 55,000 people are dedicated to advancing the way the world pays, banks and invests by applying our scale, deep expertise and data-driven insights. We help our clients use technology in innovative ways to solve business-critical challenges and deliver superior experiences for their customers. Headquartered in
Kim Snider, 904.438.6278
Senior Vice President
FIS Global Marketing and Communications