Business Satisfaction with Banks Dips But Remains High in Annual FIS Study
- Seventy-eight percent of small-to-midsize businesses (SMBs) are very or extremely satisfied with their primary financial institutions (PFIs), down from 81% in 2018.
- Most SMBs cite fees and pricing as top reasons for making a change in their banking relationships.
- Findings are part of 2019 FIS Performance Against Customer Expectations (PACE) study.
The FIS research found that 78% of U.S. SMBs report being extremely or very satisfied with their PFIs, down slightly from 81% in the 2018 study. SMBs with
Fifty-five percent of all SMBs surveyed said they either switched their primary financial institution (PFI), stopped using a financial institution, or added a new one over the past 12 months. SMBs using direct banks as their PFI saw the largest churn rate (74%) while those using community banks and credit unions as their PFI reported the lowest churn (2%).
Most SMBs cited fees and pricing as the top reasons for changing their banking relationship, while larger SMBs with more than
The findings were part of the 2019 FIS Performance Against Customer Expectations (PACE) study, which surveyed nearly 600 SMBs in
“Our research shows that U.S. banks continue to do a good job in satisfying the needs of their SMB customers,” said
Other key findings from the research:
- Mobile payment acceptance among SMBs has increased to 40% from 24% since 2017 while cash acceptance among these merchants has dropped to 53% from 66% since 2017.
- The average SMB reported having 2.64 banking relationships, up from 2.3 in 2017 and 2018.
- Seventy-three percent of respondents selected “trustworthy” as the most important attribute in choosing a bank.
More details and other U.S.-specific findings of the 2019 PACE U.S. SMB study can be found and downloaded at www.fisglobal.com/pace.
FIS is a leading provider of technology solutions for merchants, banks and capital markets firms globally. Our 55,000 people are dedicated to advancing the way world pays, banks and invests by applying our scale, deep expertise and data-driven insights. We help our clients use technology in innovative ways to solve business-critical challenges and deliver superior experiences for their customers. Headquartered in
Kim Snider, 904.438.6278
Senior Vice President
FIS Global Marketing and Communications