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|FIS Study Shows Mobility and Convenience Key to Engaging Consumers in Real-time Payments|
The study, conducted by global market research provider Ipsos Vantis, on behalf of FIS, gauged consumer sentiments and potential economic value for banks that instantly authorize transactions in four key market groups: outbound foreign money transfer users, account-to-account (A2A) transfer users, person-to-person (P2P) payment users and online bill payers.
Faster payment was rated as being important by 80 percent of outbound foreign money transfer users, because it provides both senders and recipients with peace of mind. The majority (58 percent) of A2A users also want to be able to transfer their money between accounts quickly and a large percentage (41 percent) of P2P users want recipients to be able to access funds immediately. Potential adopters of outbound foreign money transfer and P2P real-time payments most often want to use real-time applications to send money -- as gifts, payments, for emergencies and more -- to family members and friends.
Prime consumer segments for early adoption of real-time payments include: affluent customers, people sending money overseas and younger customers. The study underscores the importance of features that support convenient payments, particularly mobile device access of real-time applications and services – especially for outbound foreign remittance users. Fifty-two percent of outbound foreign money transfer users would use their mobile devices for real-time transfers while 45 percent of P2P users reported a desire to use their mobile devices.
Another significantly desired convenience is the ability to enter a recipient’s email address or phone number to route a transaction instead of a long series of bank and checking account numbers. Demand for this convenience is particularly strong among younger generations. Fifty-five percent of Gen Y and 43 percent of Gen X consumers stated they would be more likely to use real-time payments if they could transfer funds in this way.
In a previous phase of the release of this study’s data, FIS noted that the majority of consumers (55 percent) – including the prime target segments for early adoption of real time – prefer to obtain real-time payment applications and services from the financial institution where they have their primary checking account.
“Real-time payments are clearly the future of money movement, according
to the consumer demands laid out by our data,” said
This is the third segment of a three-part series; the first two segments of the study’s findings highlighted opportunities for financial institutions -– from smaller, community banks to larger, major institutions -– to capture real-time business and the consumer behaviors and preferences that make real-time payments a good business decision.
The study’s research method was comprised of qualitative research with focus group respondents, including overseas money transfer users, followed by a national quantitative survey with 1,508 adult financial decision makers who conduct their banking electronically as well as interviews with 30 executives in the banking industry.
Real-time payments are a key pillar of FIS’ broader global payments vision. FIS is in the process of piloting PayNetTM, the company’s real-time authorization and settlement solution powered by the NYCE® network. PayNet is currently being integrated into FIS’ broad payments portfolio, including bill pay, EFT, retail solutions, electronic commerce, P2P and mobile payments solutions.
FIS (NYSE: FIS) is the world’s largest global provider dedicated to
banking and payments technologies. With a long history deeply rooted in
the financial services sector, FIS serves more than 14,000 institutions
in over 100 countries. Headquartered in
Kim Snider, 904.438.6278